Offer ineligible for the Buy Box

Amazon may remove the Buy Box eligibility for your offer (or your entire catalog), meaning that regardless of your product's price, you will never win the Buy Box.

To verify this:

Pricing > Product > "i"

The information will be found on the line "Buy Box eligible"

What impact does this have on my pricing?

If your pricing strategy is based on winning the Buy Box, your offer will inevitably drop to the minimum price in the pursuit of the Buy Box.

While you take the time to understand the reason for this from Amazon and regain your Buy Box eligibility, we can adjust your strategy to "position" your price just below the cheapest competitor.

• In the worst-case scenario, your price hits the minimum threshold while the cheapest competitor is priced below your minimum threshold.
• In the best-case scenario, you reach your maximum threshold when all your competitors are priced above your maximum.
• In between these scenarios, your price will be positioned just below the cheapest competitor by a delta that you choose (e.g., 1 cent, 2%, 1 euro, etc.).

Feel free to reach out to the Customer Success team to adjust your strategy for this situation.