Pricing Strategies on Amazon

Modified on Thu, 20 Jun, 2024 at 3:48 PM


Standard repricing strategies


Amazon Universal - 2 Stops


Always seeks the Buy Box at the highest price between minimum and maximum bound.


Amazon Universal - 3 Stops


Always seeks the Buy Box at the highest price between minimum and maximum bound.

Recommends the reference price when there are no competitors.


Amazon Universal - Max if Alone


Always seeks the Buy Box at the highest price between minimum and maximum bound.

Recommends the maximum price when there are no competitors.


When you have prime and non prime offers

These strategies manage situations where you have two offers, one Prime and one Non-Prime. 

  • When Amazon assigns a Buy Box by type of fulfillment, the non prime offer will chase the non-prime Buy Box and the prime offer will chase the prime Buy Box.
  • When Amazon assigns one Buy Box, the 2 offers will co-operate to get that Buy Box at the highest price



Advanced Options


Favor Prime or non Prime


We can build a strategy that will favor one of your offers (Prime or Non-Prime) to get the Buy Box.



Buy Box unreachable


We can build a strategy that will check if your offer can have the Buy Box. If not, your offer will go to a custom price ( amount or percentage below a specific offer)


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