In this marketplace, the buybox is always awarded to a new offer when one is present. It may also be awarded to a used offer if there are no new offers. Used offers in better conditions are preferred slightly over those in poorer conditions.
The default strategies act based on the condition of your offer and sometimes the conditions of the competition:
- When your offer is new - Your offer seeks the buybox at the highest possible price
- When your offer is used and there are new competitors - Your offer prices itself 1 cent lower than the cheapest competing offer in a comparable condition.
- When your offer is used and all competitors are used as well - Your offer seeks to win the buybox at the highest possible price.
Special conditions that are taken into account:
- When you have multiple offers on the same product - Multiply ensures that these will not compete against each other. However, if your other offer belongs to a different Multiply catalog or a different seller account, you will need to contact the customer success team in order to have this feature set up.
- When you have no competitors - Some of the default strategies send a special pre-defined value for the price in this condition.
Rakuten default strategies are:
- Rakuten Universal - 2 stops - Seeks the buybox at the highest price at all times
- Rakuten Universal - 3 stops - Same as above but when there are no competitors, sends the reference price
- Rakuten Universal - Max if alone - Same as above but when there are no competitors, sends the maximum price
- Additional feature : you can decide to ignore pro or private sellers.
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